Mercedes’ new screen will use AI to minimize distraction: ‘no scrolling, no browsing.’
Daimler’s Mercedes-Benz has debuted an impressive new feature for its forthcoming electric luxury sedan: a large, curved screen spanning almost the full width of the car — instead of the conventional dashboard to which we’re accustomed, according to a new video from the company’s YouTube channel.
Called the MBUX Hyperscreen feature, the option is available on the EQS sedan — and it uses artificial intelligence (AI) to habitualized itself to the driver’s most-used functions. These may include navigation or hands-free phone calls.
CEO of Mercedes’ parent company Daimler AG Ola Kallenius said during a recorded Thursday video that the new car-spanning screen “only shows what is needed: no scrolling, no browsing.”
For example, if a driver typically activates the hot-stone massage function in wintertime, the user experience AI system will auto-suggest the comfort function in cold weather conditions.
Kellenius also said the EQS would demonstrate the company’s efforts to digitize and electrify their products — two industry trends making waves in automaker and -consumer circles.
Mercedes’ EQS — the electric counterpart of Mercedes’ fossil fuel-powered S-Class — is but one of four EV battery-powered models to debut this year as big German auto manufacturers rush to close the gap in their collective rivalry with Tesla.